A SHORT HISTORY OF THIS
MARKET-LEADING BRAND

 

No one could have predicted the considerable impact and long-lasting legacy that Axopar Boats have made on popular boating culture.

 

Ever since the Axopar 28 range caught the public’s imagination for the first time at its world premiere on the Helsinki Boat Show in 2014, competitors have tried but nothing has come remotely close to packaging such devastatingly cool looks with an exhilarating driving experience, with incredible value-for-money.

With its long and elongated hull lines and sharp, angular features, suddenly, here was a concept that not only looked like nothing we had seen before, but cleverly conceived ‘modular’ options gave the range full versatility and created wide customer appeal, changing the way people perceived boating almost overnight. 

Originally the brainchild of two principal founding partners and majority shareholders, namely, Mr. Jan-Erik Viitala and Mr. Sakari Mattila, both of whom had enjoyed previously diverse careers with other well-known Nordic boating brands. Together with naval architect and designer, Jarkko Jämsen, founding partner of Aivan! design agency, the creation of Axopar Boats was the net-result of many years’ worth of combined experience; in essence a deep understanding of what customers wanted in a new boat and, of equal importance, what they could live without.

28Cabin 2528

 

Fast-forward six years and with sales now approaching 2,500 boats delivered through a network of 100+ dealers, in 50+ countries worldwide, success on this scale has never been seen before within boating, at least not within such a mind-blowingly short period of time.

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The Axopar 28 Cabin & T-Top in Gothenburg Archipelago, Sweden.

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The Axopar range in Palma, Mallorca.

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The Axopar 37 Sun-Top in Turks and Caicos islands, The Caribbean.

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The Axopar 28 Cabin in a winter landscape in Vasa Archipelago, Finland.

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The Axopar 37 Sun-Top w. optional 'Revolution' wrap in Saint Tropez, France.

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The Axopar 28 Cabin & T-Top in Gothenburg Archipelago, Sweden.

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The grand launch of the all new Axopar 37 model range during BOOT Düsseldorf 2020. The unveiling ceremony attracted Hall 4 full.

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Slipping the cover off the über-cool Axopar 37 Spyder, while the Beatles’ REVOLUTION plays in the background during the dealer launch held in Helsinki 11/2019.

3 / 6

Dealers from all over the world gathered for 2019 Dealer Days at the Train Factory in Helsinki to listen to Co-Founding Partner Mr. Viitala present the Revolutionary new Axopar 37 range.

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Guests with their smart phones up in the air, ready to catch the first glimpses of the new Axopar 37 ST in Miami Blue. (Dealer Days Helsinki 11/2019).

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The Revolution World Premiere during BOOT Düsseldorf 2020, introducing the Axopar 37 Spyder, Sun-Top and the new innovative XC Cross Cabin.

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Boaters want to include outdoor activities during their day out on the water. At Axopar we offer solutions for transporting adventure gear.

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The grand launch of the all new Axopar 37 model range during BOOT Düsseldorf 2020. The unveiling ceremony attracted Hall 4 full.

A real sea change happened, when Sakari Mattila took it upon himself to resign from daily operational activities in 2016, only within a few years after the company got started. After 2016 he was no longer in an active role, nor did he contribute in the further development of the future models or the company, with his withdrawal in 2017 ending-up with him disposing of his shares in beginning of 2018.

 

From 2017 forward, a new phase of growth at Axopar Boats commenced, by building a professional organization around its business. Company executives including the CEO Mikael Heikfolk, together with Jan-Erik Viitala, members of the board, the management and Aivan! design team here at Axopar,  have stayed true to the original concept and set about building and developing the brand, implementing new innovations and new models.

 

 

 

Simultaneously, in terms of its structure, its capability and culture, Axopar has been shaped to become a more steerable business organisation, better able to run fast and keep transforming itself as a value-creating company.

With factors that set it apart from its rivals, today’s Axopar Boats is a highly organised company. A dedicated, competent and dynamic organisation, with an effective leadership and an equally motivated and professional team on board - innovative people who, between them, have established Axopar as the adventurous and successful company we know today.

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THE AXOPAR BOATS

 


BUSINESS ID: 2611096-1

ADDRESS: KEILARANTA 1, 02150 ESPOO, FINLAND

HOME MUNICIPALITY: Espoo, Finland

 

 

Info

info@axopar.fi

+358 (0) 40 645 8203

 

Sourcing / Purchase

info@axopar.fi

+358 (0) 40 645 8203

 

Sales manager

Johan Holm

johan.holm@axopar.fi

 

Marketing

info@axopar.fi

+358 (0) 40 645 8203

 

BRABUS Marine

bminfo@brabusmarine.com

 

 

Invoicing

invoicing@axopar.fi

 

Accounting

accounting@axopar.fi

 

 

CFO

Kai Simberg

invoicing@axopar.fi

 

CEO

Mikael Heikfolk

mikael.heikfolk@axopar.fi

 

Sales & Orders

sales@axopar.fi