Based in Axopar’s Vaasa office, in the town where he was born, on the west coast of Finland, Jan-Erik has drawn much of his personal experience and inspiration from the boating community and the rugged, outdoors life and ‘sense of adventure’ that constantly surrounds him.
Even despite having one of the most beautiful, most pure natural environments in the world, it’s the challenge of living in the northern latitudes and coping with the notoriously harsh weather conditions in Finland, particularly in the wintertime, that has partly shaped Jan-Erik into the person he is.
Like many successful Nordic entrepreneurs, Jan-Erik has a steely determination, a strong work-ethic and an iron will to succeed, and to stick to his convictions almost at any cost.
And when it comes to an Axopar, for successful product designs to survive here, it’s about keeping things simple and the avoidance of ‘over-engineered’ solutions and unnecessary complexity. A golden rule that Jan-Erik and his design team have passionately stuck to throughout the continuing evolution and global success of the Axopar brand.