PIONIERS OF THE MARINE INDUSTRY

 

‘Faster, Lighter, Further’ – The Mercury Marine motto

 

Axopar Boats and Mercury Marine are ‘joined at the hip…’

Mercury’s design and engineering principle of ‘Faster, Lighter, Further’ is similar to our own. So when this Wisconsin based giant of the marine world planned the World Launch of their new outboard engines range at this year’s Miami Boat Show, we were proud to help.

We have always enjoyed a special relationship with Mercury Marine, our preferred outboard engine supplier since day one.

Surrounded by established US boat brands at the World Launch, we were honoured at the thought of Axopar being the only European brand chosen to demonstrate the performance and handling characteristics of Mercury’s super-smooth, 3.4 Litre, compact V-6 four-stroke range.

Mercury’s new 175hp, 200hp and 225hp engines are more powerful, lighter, more compact and more fuel-efficient than ever before.

With the lightest model weighing-in at just 475 pounds (215 Kg) dry-weight, this is 35 pounds (16 Kg) lighter than current product in this range. Marrying this in dual 200hp engine configuration with our narrow-entry, low centre-of-gravity Axopar 28 T-Top hull, meant we had created a significant and formidable performance and handling ‘package.’

The history of Mercury Marine

Throughout a near 80 year history of technological achievement and industry ‘firsts’, Wisconsin based Mercury Marine has become one of the marine world’s leading technical innovators.

It started with an intent to make magnetic separators for the dairy industry but ended up spearheading the marine industry with its fast and innovative outboard engines.

In 1949, the company also introduced its first large outboard, the approximately 40 cubic inch, 4 cylinder in line, "Thunderbolt". This engine was rated at 25 horsepower, but actually put out around 28.
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Lake X - the place where the company could test and develop their latest innovations far from prying eyes.

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There was also an "H" version, which produced more power but carried no rating. "H" version Mercurys were mostly used for racing.

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Lake X - the place where the company could test and develop their latest innovations far from prying eyes.

Without excessive engine noise, harshness or unpleasant vibration, we achieved the quickest acceleration times of 0-20mph in just over 4 seconds and 0-30mph in 6 seconds.

Fuel-efficient consumption of just 3mpg at 30mph put a smile on everyone’s face, particularly when we learnt that Mercury’s Advanced Range Optimisation (ARO) calibration has improved fuel economy, to yield a significant 15% advantage at cruising speed, when compared to their nearest 4 Cyl competitor.

When you consider that even despite the two extra cylinders and greater capacity, Mercury now offer Axopar customers a super-smooth V-6 that in reality is actually lighter than an equivalent 4 Cyl engine, the benefits are truly incredible. So good, in fact, we have taken the decision to make Mercury’s latest 200hp outboard, in single or dual engine configuration, the only engine package available for all new Axopar 28’s from now onwards. Customers requiring single engine configuration, from 200hp to 400hp, will be more than pleased with Mercury’s already proven Verado engine range.

Finally! A perfect dual outboard-engine set-up that we can now happily promote as the best possible all-round propulsion package.

But it’s not all about raw performance data that counts. It’s as much about the full and complete ‘turnkey’ experience that, we believe, only Mercury Marine can fully provide.

 

Fast-forward to today and with 1,000 plus AXOPARS delivered - and orders for an additional 500 boats due for delivery in 2018 alone, rapid success for us has meant we have now become one of Mercury’s leading European outboard engine customers.

Mercury’s SmartCraft® digital boat management package, offers customers a variety of integrated controls, free of cables and hydraulics that turn a complete beginner into a seasoned Pro within an instant.

Features such as Active Trim, an integrated GPS, speed-based system that continually adjusts trim based on changes in boat speed to improve performance and economy and deliver a constantly better overall driving experience.

Digitial Throttle & Shift (DTS), gives instant throttle response and total control without engine hesitation and Joystick Piloting gives 360 degree total control for moving sideways, diagonally or for spinning the boat on its own axis.

Mercury’s Vessel View® on-board management system has more information and data on boat and engine functions than any other system in the boating industry. The ‘at a glance’ LCD screen is the information portal to your boat, allowing you to display engine information, genset, sounder, and much much more. Engines come with full warranty backup and maintenance support as provided by Mercury Marine’s worldwide service network.

Get the most from your Axopar experience with single or dual-engine configuration from Mercury’s latest V-6 Four-Stroke outboard engine range.